Your name might be a little more searchable these days, as Google now indexes comments you publish on Web sites using the Facebook Comments platform.
The change came to light Monday, when Digital Inspiration noticed that Googlebots, the technology that scans Web pages, now recognizes comments encased in JavaScript platforms like Facebook Comments, Disqus, and Echo.
Matt Cutts, a Google team member, later confirmed this discovery, tweeting: "Googlebot keeps getting smarter. Now has the ability to execute AJAX/JS to index some dynamic comments."
Web sites like DailyBeast, Patch, and Examiner, which use the Facebook Social Plugin, let readers leave comments using their Facebook profile instead of forcing them to create a new account.
Comments published using the platform are accompanied by the user's name, profile picture, and a link to his or her Facebook profile.
To many users, Facebook Comments is a convenience, eliminating the need to create a unique account, username, and password each time they comment on a different Web site or blog.
The Social Plugin also makes Web site managers happy, as the convenience to leave comments without creating a new account encourages user engagement. But until today, the benefit of Facebook Comments came at the expense of SEO (search engine optimization), as comments left via Facebook were not indexed by Google.
Now that Google Search indexes Facebook comments on third-party sites, we'll likely see an increase in Web sites implementing the platform in an attempt to boost their searchability. But what does this mean for users?
